Creating the Perfect LinkedIn Profile

Creating a LinkedIn profile can help you build your brand, showcase your expertise and connect with colleagues. Your profile needs to make an impression, but how can you make your profile stand out from everyone else’s?

Here are some tips to help you create the perfect profile, ready to make you stand out from the crowd!

The Basics

It might seem obvious, but accurately filling out the basics is a start. Use your proper first and last name. This is not the place to use nicknames or humorous titles like “sales ninja; be sure to keep it professional. The headline is an important element of your profile. Be succinct, creative and use terms that define your industry and your role in it. To make it easier for people to search for and find you, customize your LinkedIn URL. Consider what’s appropriate for your industry and how you’d like potential customers to see you when selecting your headshot. Look personable, professional and keep the background neutral.

Filling in the Details

You have 2000 characters to write a summary of your background. Include your business ambitions both present and into the future. Add other contact information like your direct line, mobile number, Facebook Business page, best email address, etc. Add media like videos, articles that quote you and slideshows. This adds credibility and demonstrates who you are and what you do. The goal is to engage your visitors – the longer they stay on your profile, the better your chances of making a connection. Mention awards you’ve received, or impressive sales metrics you’ve achieved. Add projects to show your skillset and reinforce your description. Add links to current projects to showcase your skills. Include information about degrees, special certifications, and schools you’ve attended. This is especially important for entry-level job seekers. Remember, your academic background is often required to join LinkedIn Alumni Association groups which are great for networking.

Complete Your Profile

Users with completed profiles are 40 times more likely to receive opportunities through LinkedIn. Only 51% of users have 100% completed profiles. Just completing yours will improve SEO and make it easier to get found. LinkedIn is an excellent tool for furthering your business career.

Take the time to complete your profile, keep it succinct and professional and you’re sure to reap the benefits!